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IMPACT Stories
The Samay Raina Effect on Advertising
BY Anaum Shaikh
IMPACT Stories
Joke’s on the brand? Insiders say there’s more to it than laughs
BY Isha Khatu
IMPACT Stories
Ads, Disguised as Entertainment
BY Isha Khatu
IMPACT Stories
'Being Bold Is Our Brand': Ai+ speaks on Betting Big on India's Got Latent
BY Anaum Shaikh
IMPACT Stories
Alongside his comedy, is fear ‘still alive’?
BY Sammohinee Ghosh
Impact Feature
Regional Voices, Real Impact
BY Pritha Pahari BY Debolina Datta
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Sabka Samay Aa Gaya: Brands Ride Comic’s ‘Still Alive’ Wave
BY TEAM IMPACT
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Dot & Key turns ‘fake podcast’ into ad with Samay Raina and Bharti Singh
BY TEAM IMPACT
Spotlight
Comedians On Creative Duty
BY Yash Bhatia
IMPACT Stories
This Year Diwali Ads Found Their Funny Bone
BY Anushka Sengupta
Cover Story
Less Vs. Luxe
BY Pritha Pahari
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Nothing’s ‘Go Subtle or Go Nothing’ flips the script on festive advertising
BY TEAM IMPACT
IMPACT Stories
From Cancelled to Courted: How Samay Raina Became Brands’ Favourite Risk
BY Pritha Pahari
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Urban Jungle Experiments with Comedy to Redefine Travel Brand Storytelling
BY TEAM IMPACT
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Bold Care’s new ad film stars Anurag Kashyap and comic Samay Raina in roast battle
BY TEAM IMPACT
Impact Feature
Jokes Mean Business
BY Anushka Sengupta
Cover Story
Infamy is the new virality
BY Pritha Pahari
Talking Point
Comedy & Brands: Goldmine or PR Disaster
BY Aryan Khanna
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The Bane of Social Network: The Sexual Content That Mints Money
BY Anup Chandrasekharan

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Mohalla to Metro | From a Mother’s Need to BabyOrgano | Riddhi Sharma, Founder and CEO