As hip hop artist Travis Scott gears up for his first-ever India performance with the massive CIRCUS MAXIMUS WORLD TOUR, BookMyShow Live rolled out its festive campaign, ‘Travis Wali Diwali’.
With Travis Scott’s arrival coinciding with Diwali, BookMyShow Live’s campaign reimagines Diwali through a contemporary, global lens while keeping the emotion, madness and community spirit that define India’s festive season.
The film opens inside a buzzing Delhi home - a quintessential Diwali setup where generations come together to prepare for the big night. Only this time, the younger bunch is wired into a different kind of buzz, stringing fairy lights in one hand and picking out concert looks in the other, from their Diwali drip packed with fusion looks oozing La Flame energy to a Travis-coded rangoli glows at the doorstep, sweets shaped like tiny pyros fill the trays and quirky cactus-inspired decor swaps in for marigolds, a cheeky nod to Travis’ world. Amid the laughter and outfit checks, Dadi joins in wishing Travis a Happy Diwali with a proud smile.
Dolly Davda, Head - Marketing, BookMyShow, said, “Festivals in India shape the future of how we gather, build connections and express ourselves. With ‘Travis Wali Diwali’, we wanted to capture how India’s youth celebrates today, where culture meets fervour and tradition grooves with trend seamlessly. As Travis Scott brings his world tour to India for the very first time, this campaign celebrates the country’s festive spirit through a new-age lens - bold, expressive and full of life. This Diwali, we celebrate the Cactus Jack way.”
The CIRCUS MAXIMUS WORLD TOUR, produced and promoted by BookMyShow Live in India, will mark Travis Scott’s India debut with two massive live performance shows at Jawaharlal Nehru Stadium, New Delhi, on October 18 and 19, 2025.
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