BookMyShow Live, the live entertainment division of BookMyShow, has unveiled an Out-of-Home (OOH) billboard campaign across major Indian cities in the lead-up to Lollapalooza India 2026. The initiative marks the announcement of the festival’s line-up, which includes international acts such as Linkin Park and Playboi Carti, both set to perform in India for the first time.
Lollapalooza India 2026 is scheduled to take place on 24 and 25 January at the Mahalaxmi Racecourse, Mumbai. The festival’s line-up also includes Opium label artists Ken Carson, Destroy Lonely and Homixide Gang, along with YUNGBLUD, Kehlani, Knock2, LANY, Sammy Virji, Fujii Kaze, The Midnight and Mother Mother.
Indian acts include Bloodywood, Ankur Tewari & The Ghalat Family, Karsh Kale, OAFF-Savera, MXRCI, Sen, Zoya, Pacifist, Still in Therapy, and Rounak Maiti. Other international performers such as Calum Scott, Nubiyan Twist, Hamdi, Baalti and BUNT. are also part of the line-up.
The campaign features a series of billboards from partner brands, incorporating music-related wordplay to align with the festival’s theme. Brands involved include H&M with “All eyes on the sound of style”, Budweiser 0.0 with “Festival time? Celebrate with Buds”, and RuPay with “Swipe your way to the hottest festival”. Other partners include Airbnb (“Stay for the beats, experience the magic”), Jhonnie Walker Refreshing Mixer Non-Alcoholic (“Keep Walking, the music’s closer than ever!”), and Liquid I.V. (“The beat drops. Your hydration shouldn’t”).
Dolly Davda, Head – Marketing, BookMyShow, said, “With this campaign, we’ve extended the ethos of Lollapalooza India 2026 beyond the festival grounds. By transforming billboards into cultural signposts, everyday commutes become reminders that this is not merely an event, but a moment of convergence for music, creativity and community. Our partners step in not as advertisers, but as collaborators in this cultural dialogue, infusing wit, style and resonance that amplify the anticipation of the fans.”
The campaign is set to run over a week, with billboards rolled out in phases, including sequential hoardings that highlight both the headliners and the wider artist line-up. The campaign is intended to increase awareness and build anticipation ahead of the event.
This year’s edition follows Lollapalooza India’s previous efforts to bring global and domestic music acts together, positioning itself within the country’s growing live entertainment sector.
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