RuPay Joins Hands with BookMyShow to Offer Exclusive Event Access

BookMyShow, an entertainment platform owned by Bigtree Entertainment Pvt. Ltd., has announced a year-long partnership with RuPay, the card payment network operated by the National Payments Corporation of India (NPCI). The collaboration will operate across digital and on-ground channels and is aimed at integrating payment solutions with access to live entertainment events across the country.

Under the partnership, RuPay cardholders will be able to access a range of events organised by BookMyShow. These include festivals such as Sunburn 2025, Lollapalooza India 2026, and Bandland 2026, as well as concerts featuring both Indian and international artists. The cardholders will receive benefits such as early ticket access, separate ticketing zones, select food and beverage offerings, merchandise options, fast-lane top-ups, and entry to lounge areas at specific venues. RuPay will also set up on-ground branded spaces at event locations.

On the digital front, BookMyShow will feature RuPay integrations across various user journey points, including the homepage and after-purchase stages, promoting the available benefits to RuPay cardholders.

An NPCI spokesperson said, “Entertainment and cultural experiences are a growing area of interest, especially for younger, digital-first users. We are building deeper engagement with our users by connecting with what resonates to them. Through this partnership, we aim to offer meaningful value combining access, ease, and exclusive benefits to position RuPay not just as a payment option, but as an enabler to rewarding and relevant experiences.”

A BookMyShow spokesperson, commented, “Live entertainment in India is undergoing a remarkable transformation as audiences increasingly seek experiences that are not only entertaining but also personalised, immersive and value-driven. At BookMyShow, we remain committed to innovating at the intersection of technology, culture and consumer expectations to meet this evolving demand for our partner brands. Our partnership with RuPay marks a significant step in re-imagining access and engagement for today’s culture-forward consumer ensuring that the joy of entertainment goes beyond mere attendance to becoming something truly experiential, memorable and valued.”

The partnership is set to run for one year and aims to offer combined payment and entertainment services to a wide user base.