Boult Audio continues its successful partnership with Ford Mustang, launching a new series of high-performance audio products designed to expand their presence in India’s rapidly growing smart audio market. The launch includes the Mustang Q, Mustang Dyno, and Mustang Torq models, available on Boult’s website, Amazon, and Flipkart starting from ?1299, with special offers on their site.
The collaboration has proven fruitful for Boult, with TWS (True Wireless Stereo) products seeing a 55% YoY growth in Q3 and 36% in Q4, reflecting a growing demand for premium audio products. Boult also captured an additional 10% market share in the ?1500-?2000 TWS segment, further strengthening its position.
"India’s audio wearables market is expanding rapidly, and demand for aspirational, high-quality TWS products remains strong. At BOULT, we see this as an opportunity to lead with innovation and deliver unmatched audio experiences. Our expanded Mustang partnership strengthens our portfolio and keeps us at the forefront of the TWS revolution. Since 90% of our engagement is digital, we ensure that when people search for Boult, this launch dominates. The Mustang Q, Dyno, and Torq mark a milestone in our journey for sustainable growth in India’s competitive audio market," said Varun Gupta, Co-Founder and CEO at BOULT.
The new collection includes three standout models:
- Mustang Q – Power Meets Comfort: Over-ear headphones with 40mm Bass Boosted Drivers, BoomX™ Technology for deep bass, and an industry-leading 70-hour battery life.
- Mustang Dyno – High-Performance Sound Machine: Features 13mm drivers and BoomX™ Technology, with the unique Boult AMP App to personalise sound settings and control gestures.
- Mustang Torq – A Bold Icon Reimagined: Returns in two new colours—Silver and Yellow—offering 13mm drivers, BoomX™ Technology, and ZEN™ Quad Mic ENC for superior call clarity.
All models support Lightning Boult™ Fast Charging, offering up to 10 hours of playtime with just 10 minutes of charging. The Mustang Q boasts 70 hours of battery life, while the Torq and Dyno offer 60 hours. Additionally, each variant features Combat™ Gaming Mode with ultra-low 45ms latency for a seamless gaming experience, and dual-device connectivity for smooth multitasking.
With impressive year-on-year growth and an expanding market share, Boult aims to further grow its portfolio, enhance its retail presence, and continue delivering top-tier user experiences. This collaboration exemplifies Boult’s commitment to blending performance-driven design with advanced audio technology to meet the increasing demand for high-quality, feature-rich audio products in India.
