Bumble has unveiled its new brand campaign For The Love of Love in India with a new film that celebrates real love. Set to the track Tum Mere Ho by Mumbai-based indie-pop/R&B artist Dishaan, the film spotlights the stories of four real couples who met on Bumble - Trishina & Mihika, Archa & Karuppiah, Muskaan & Aashish and Zehra & Zeeshan.
Shot entirely in black and white, the film uses the timeless power of monochrome to strip away distractions and draw focus to what truly matters, the raw beauty of connection.
“We are incredibly proud of the work we’ve created with For The Love of Love,” said Neela Pal, Bumble’s Chief Marketing Officer. “This campaign is a celebration of what people value most in dating today—feeling seen, safe, and genuinely hopeful. It shines a light on the beauty of real connection and reminds us that love, in its most authentic form, is always worth cherishing. Every element of this campaign is designed not only to inspire and support healthier, more meaningful relationships, but also to elevate Bumble as the brand that champions love in all its emotion and possibility. For The Love of Love is about helping people feel the power of love—in the big milestones and in the small everyday moments that make it so meaningful.”
The global campaign unfolds through a mix of digital films, storytelling, curated editorial integrations and social-first narratives.
.jpg)
.jpg)
