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IMPACT Stories
6 Mistakes Early-Stage Founders Make and How to Avoid Them
BY Archana Khosla Burman

IMPACT Stories
What Bill Gates’ cameo in ‘Kyunki 2’ says about India’s rising cultural clout
BY Yash Bhatia

IMPACT Stories
Startups Get Their Stage: Ideabaaz Launches at NSE with Pratik Gandhi as Host
BY Antora Chakraborty

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Bumble celebrates real love in India with ‘For The Love of Love’ campaign
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Pepperfry’s Independence Day campaign pays tribute to Indian craftsmanship
BY TEAM IMPACT

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Truecaller Ads Appoints Archana Roche as Global Head of Measurement & Analytics
BY TEAM IMPACT

Cover Story
Will India Get ‘Lucky’ at Cannes?
BY NEETA NAIR

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Britannia Launches #EatHappens Campaign for Good Day Chunkies
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Who are on the Cannes Lions Jury from India this year?
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Spotlight
Britannia's Pedh Partnership
BY Aryan Khanna

Cover Story
CHALO INDIA
BY Aryan Khanna

CMO Interview
WATERPROOFING SOLUTIONS ON CALL
BY Archana Khatri Das

Interview
‘EXPECT MANY LAUNCHES IN 2022’
BY Archana Khatri Das

Interview
‘BRAND BUILDING IS 20% OF OUR ENTIRE MARKETING SPENDS’
BY Archana Khatri Das

Spotlight
‘OUR NEW PRODUCTS WILL BE GAME CHANGERS IN HEALTH INSURANCE’
BY Archana Khatri Das

Interview
‘WE HAVE AN AGGRESSIVE ROAD TO RECOVERY AHEAD’
BY Archana Khatri Das

Interview
HOW ERICSSON IS REIMAGINING POSSIBILITIES WITH 5G
BY Archana Khatri Das

Cover Story
HOW GREEN IS CORPORATE INDIA?
BY Archana Khatri Das

Talking Point
WHY VIVO PRO KABADDI LEAGUE IS THE ADVERTISING PLATFORM FOR HIGH-OCTANE BRAND ENGAGEMENT
BY TEAM IMPACT

Interview
WHY ACER IS BETTING BIG ON NEW CATEGORIES
BY Archana Khatri Das

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Best Ads of Oct 2025

From homecomings to humour and high performance, October’s standout campaigns turned moments into powerful stories. Here’s IMPACT’s top five for you


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