Pepperfry is celebrating Independence Day by showcasing the pride of ‘Made in India’ craftsmanship through a special Behind-the-Scenes film capturing the making of a sofa at its manufacturing facility. This celebration of ‘Made in India’ is a tribute to the nation’s talent, resilience, and ability to create with both heart and skill.
From the careful selection of raw materials to the final stitch, the video takes viewers on a journey inside the world of furniture-making, offering a glimpse into the dedication that shapes every Pepperfry product. This initiative is a tribute to the people whose skills and hard work embody India’s spirit of self-reliance.
Speaking about the campaign, Archana Kumari, Lead, Brand Marketing at Pepperfry, said, “Independence Day is not just about celebrating our freedom, it’s also about recognising the people and efforts that make India self-reliant. At Pepperfry, every furniture we make is a labour of love, blending timeless craftsmanship with modern design. This film is our tribute to the incredible Indian artisans who shape our products and, in turn, the homes of millions of customers.”
The video shines a spotlight on the artistry, precision, and passion that go into every creation at Pepperfry. It captures the dedication of skilled artisans and the meticulous processes that bring each piece to life.
