Truecaller, one of the world’s leading global communications platforms, has announced the appointment of Archana Roche as Global Head of Measurement & Analytics for its rapidly expanding Ad Solutions business. This strategic hire underscores Truecaller’s commitment to building a world-class advertising ecosystem powered by data-driven insights, transparent metrics, and measurable business impact.
With the advertising landscape becoming increasingly performance-focused, Truecaller Ad Solutions is positioning itself as a trusted partner for brands seeking measurable and meaningful outcomes. Archana’s appointment represents a pivotal step in establishing measurement as a strategic cornerstone of the platform, enabling advertisers to maximize return on investment through rigorous full-funnel analytics and evidence-based attribution.
Bringing over 18 years of experience in digital measurement, ad effectiveness, and data strategy, Archana joins Truecaller from Aleph, where she served as Global Lead for Meta Measurement. In her previous role, she led marketing effectiveness initiatives across Europe, Africa, and APAC, driving adoption of advanced methodologies such as incrementality testing, lift studies, and Marketing Mix Modeling (MMM). Her career spans roles at Tata Motors, Pidilite, and Future Group—anchoring her expertise in both digital-first and traditional marketing environments.
“Measurement will be a defining factor in the next phase of growth for Truecaller Ad Solutions,” said Archana Roche. “We’re building a measurement framework rooted in trust, precision, and accountability—ensuring every ad dollar delivers clarity and real business results. Our mission is to create an ecosystem where advertisers not only measure what matters, but also act on it with confidence.”
Speaking on her appointment, Hemant Arora, VP Global Ads Business at Truecaller said, “I'm delighted to welcome Archana on board. Under her leadership, Truecaller Ad Solutions will continue to evolve its analytics capabilities—integrating performance metrics across the customer journey, from awareness to conversion. This move reinforces Truecaller’s ambition to offer a comprehensive, insight-led advertising platform that delivers both scale and precision”
With a monthly active user base exceeding 450 million across key markets, Truecaller Ad Solutions offers unparalleled reach and engagement. The platform continues to innovate with contextual targeting, brand safety, and now with Archana at the helm of analytics—a new standard of measurement rigor and performance accountability.
