In the bustling streets of Ludhiana and Delhi, a fashion revolution was taking shape. Burger Bae, a D2C clothing brand driven by Instagram’s vibrant community, was founded with a mission to deliver high-quality, stylish yet functional apparel, always ahead of the trends. Spearheaded by Rohan Kashyap, Ojasvee Kashyap, and Janvi Sikaria, the brand has already won over 2.5 lakh customers and built a strong digital presence with 2.67 lakh Instagram followers.
Stepping into the tank, the founders faced a mix of curiosity and scepticism. The sharks were initially caught off guard by the brand name, expecting a food venture. However, Rohan, Ojasvee, and Janvi quickly turned the conversation to their vision, creating a Make-in-India fashion brand that blends comfort, quality, and trend-driven designs.
"With Burger Bae, our vision has always been to build a brand that resonates with the new generation. From day one, we have stood by our three core pillars: Quality, Community, and Sustainability, not as mere buzzwords, but as the foundation of everything we do. Coming to Shark Tank India to present our brand was a defining moment in our journey. We’re here to prove that a brand from India can go global. We have a long way to go, but this is just the beginning,” says Rohan Kashyap, Janvi Sikaria, Ojasvee Kashyap – Co-Founders, Burger Bae.
The sharks were impressed by the product quality and the brand’s trend-focused approach. Anupam, a self-proclaimed fashion enthusiast, appreciated its strong, authentic craftsmanship. However, concerns were raised about the brand name’s connection to fashion and its reliance on Instagram influencers for sales. The founders addressed these concerns by emphasising their commitment to quality and a consumer-first strategy, reinforcing their long-term vision. With an ambitious ask of 1 crore for 2.5% equity, will Burger Bae secure a deal and take its next big leap in the fashion industry?
