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Talking Point
Sold on D2C
BY Aryan Khanna

Cover Story
High Performance Delivered
BY Anushka Sengupta

Spotlight
Embracing the Embarrassing Aisle
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Cover Story
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Talking Point
For The Everyday Athlete
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TOP STORY VIEW MORE

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

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