The association comes as the brand continues to position jewellery as an everyday lifestyle choice rather than something reserved for special occasions.
Ramesh Kalyanaraman, Director, Candere, said, “Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”
Commenting on the association, Smriti Mandhana said, “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”
Backed by Kalyan Jewellers, Candere currently operates more than 130 retail stores across India alongside its growing omnichannel presence.
