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In a bid to tackle the pressing issue of road fatalities in India, CARS24, India’s leading AutoTech platform, has launched its innovative "Raftaar Dheere" campaign. This initiative, which coincides with Road Safety Awareness Month, aims to raise awareness about the importance of safe driving and the role every individual plays in saving lives.
The campaign combines humour, social relevance, and wit, resonating strongly with young audiences and sparking a wave of online interactions. Through eye-catching billboard messages, CARS24 uses relatable and trendy phrases to communicate the critical need for responsible driving practices.
The statistics are alarming: every hour, 18 lives are lost, and over 1.5 lakh families are affected each year due to road accidents. These tragic numbers are preventable, and CARS24’s campaign seeks to highlight this reality with the hope of inspiring a change in driving habits, particularly among Gen-Z.
Vikram Chopra, Co-Founder and CEO of CARS24, emphasised the importance of road safety, stating, “Everyone deserves to get home safe. You, me, all of us,” in a post on ‘X’.
Everyone deserves to get home safe.
— Vikram Chopra (@vikramchopra) January 13, 2025
You, me, all of us. @MORTHIndia @nitin_gadkari #RoadSafety #roadsafetymonth pic.twitter.com/fZs9Xe1Eg5
The campaign is currently live in Delhi, Gurgaon, and Bangalore, with more impactful messages set to appear on billboards throughout the remainder of Road Safety Awareness Month.
