Wipro Consumer Care & Lighting, in collaboration with Laqshya Media Group, has launched a month-long outdoor advertising campaign for Chandrika Soap across select cities in Karnataka and Goa. The initiative promotes the brand's message, ‘Double Ayurveda for Double Benefits’, targeting regions where Ayurveda is commonly practised.
The campaign spans Mangalore, Mysore, South Goa and North Goa, utilising a mix of billboards and bus queue shelters. Key locations include Mysore’s Sayyaji Rao Road, Mangalore’s Kankanady Circle, and Goa’s Panjim riverfront.
The visuals retain Chandrika’s green-and-gold branding with updated design elements. Imagery features coconut oil being poured from a cracked coconut against natural backdrops. Actor Keerthy Suresh appears in the campaign as part of the brand’s recall strategy.
“At Wipro, we continually reimagine our brand to connect meaningfully with consumers. The Chandrika Soap OOH campaign, in partnership with Laqshya Media Group, reflects this vision. Rooted in Chandrika’s heritage of natural purity and wellness, the campaign brings our brand to life with renewed relevance, reinforcing trust and engagement in a dynamic market,” said Prasanna Rai, Senior Vice President, Wipro Consumer Care & Lighting.
The campaign includes a combination of larger sites intended to attract attention and smaller placements aimed at maintaining consistent visibility. It is designed to reach both residents and visitors in busy areas such as market streets and travel routes.
“Outdoor advertising is all about owning the right locations and delivering high-impact storytelling. In this campaign, our focus was to blend bold, high-visibility formats with frequency-led sites to create a powerful and lasting brand impression. Working with Wipro Consumer Care & Lighting on Chandrika once again has been an honour, and we’re thrilled to contribute to its journey of relevance and growth,” said Ms. Shalini Sankar, Senior Vice President & National Head – Business Development, Laqshya Media Ltd.
The campaign aims to maintain Chandrika’s presence in existing markets while introducing the brand to new consumers.
