Cleartrip has launched a new campaign for the fourth edition of its #NationOnVacation (NoVac) summer sale, built around the theme of ‘Chidhiya Udd’.
The campaign includes a film that draws on the childhood game, reimagined to show people being lifted out of their daily routines into travel settings such as resort stays and outdoor getaways. It is aimed at nudging consumers to act on travel plans.
“NoVac is not just a sales event; it is our flagship IP designed to inspire people to travel, “ said Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip. “The dream of taking a trip is always there, simmering just beneath the surface of our busy lives. We just need a little push to act on it. That’s what our ‘Chidhiya Udd’ campaign is all about. It’s that playful, compelling nudge to stop postponing and finally book the vacation you’ve been daydreaming about. This summer, we‘re creating a real sense of excitement and pairing it with incredible deals that make it easier than ever for people to say ‘yes’ to travel.”
Govind Bansal, Head Marketing, Cleartrip, said, “Our creative challenge this year was to elevate NoVac beyond a simple sale and turn it into a genuine cultural moment. We landed on 'Chidhiya Udd' because it’s an idea that instantly brings a smile to your face. It’s rooted in a shared, nostalgic memory that beautifully captures that universal feeling of wanting to break free from the everyday. We didn’t just want to announce deals; we wanted to create a feeling, and this campaign allows us to connect with our audience in a way that’s both fun and deeply relatable.”
“There is no better way to escape the banalities of life than through travel. With this film, we wanted to bring alive that sense of joy, made even more compelling by a sale. The game of Chidiya Udd in the backdrop added a childlike playfulness to the film, which - we’d like to believe - is what summer holidays are all about,” added Shikha Gupta, Independent Creative Director.
The sale is currently live on the Cleartrip app and website, offering deals across flights and hotels.
