Cleartrip, a Flipkart company, has announced the launch of Cleartrip Creators Club, a structured affiliate programme that integrates creator content directly into the booking journey.
The Cleartrip Creators Club moves away from the traditional pay-per-content model, and employs a performance-based commission structure.
With no minimum follower threshold, and eligibility determined by engagement rather than audience size, the programme is open to creators across all tiers and categories. Under the programme, when a viewer comments ‘TRIP’ on a creator’s post, they automatically receive a pre-filled booking link and an exclusive Cleartrip coupon code in their DMs.
Commenting on the development, Pallavi Saxena, Chief Marketing & Revenue Officer, Cleartrip said, “Gen Z has fundamentally changed how travel decisions are made. The intent and inspiration for a trip now begins on a social feed, and creators are at the centre of that shift. India's next wave of travel growth will come from markets and audiences where creators hold more influence than any traditional channel. The launch of Cleartrip Creators Club gives them the infrastructure to turn every post into an income stream, and every booking into more inspiration. That flywheel is what we're building.”
Cleartrip Creators Club is live across India on Instagram and YouTube.
According to the company, the pilot programme's early results reveal that regional creators have accounted for 50 per cent of total content pieces generated. It has also seen strong creator participation from southern states, with Telugu-language content emerging as an active and fast-growing segment.
