Canon India has announced the launch of ‘#IndiaInMotion’ initiative—an 8-month nationwide creator movement aimed at empowering the next generation of filmmakers, visual storytellers, and hybrid creators across India.
Introduced alongside Canon’s growing video ecosystem, led by the EOS R6V camera and the RF 20-50 F4L IS USM Lens, the initiative aims to create a unified platform for creators across the country to capture and showcase stories rooted in India’s people, culture, communities, and everyday moments.
‘#IndiaInMotion’ will feature challenges, film submissions, digital showcases, community-led activations and industry engagements. The movement will culminate with 12 shortlisted creators receiving the EOS R6V kit to produce original films, while the final winner will earn the opportunity to bring their passion project to life.
Further amplifying the movement, Canon India has partnered with filmmaker Shakun Batra as the face of the campaign. Known for films such as Kapoor & Sons and Gehraiyaan, Batra brings a contemporary and emotionally immersive storytelling lens to the initiative. As part of the campaign, he will participate in creator conversations and mentorship engagements, while also collaborating with Canon India on initiatives aimed at nurturing emerging filmmakers and storytellers across the country.
The brand has also collaborated with music duo Maati Baani to launch an original ‘#IndiaInMotion’ soundtrack.
Commenting on the initiative, Vishesh Magoo, Assistant Director, Head, Imaging Communication Business Centre, Canon India said, “India is witnessing a strong shift towards cinematic and video-first storytelling, with powerful stories emerging from every corner of the country across weddings, travel, food, fashion, culture and regional narratives. At Canon India, we believe storytelling is becoming more cinematic, immersive and creator-driven than ever before. With ‘#IndiaInMotion’, we aim to create a movement that nurtures emerging talent, encourages creative expression, and makes cinematic storytelling more accessible across India. Backed by the EOS R6V, the initiative reflects our commitment to empowering the next generation of creators shaping the future of visual storytelling in India.”
Sharing more about his association with the campaign, Batra said, “The language of filmmaking is changing rapidly, especially with a generation that has grown up documenting life constantly, through travel, relationships, culture and everyday moments. With ‘#IndiaInMotion’, Canon is creating a space where creators can explore that instinct more seriously, with access to tools and a larger ecosystem that supports their creative journey. I’m happy to be associated with an initiative that is investing in the future of visual storytelling in such an organic and thoughtful way.”
