Cleartrip, a Flipkart company, has introduced a new and innovative hotel booking feature: ‘Explore Hotels by Vibe.’ The feature redefines the booking process by allowing users to select their trip’s mood or vibe, simplifying the search for the perfect hotel.
Traditionally, booking a hotel has involved a complicated process with numerous steps and filters that often fail to capture the traveller's true intent. Cleartrip’s new feature streamlines this by offering curated hotel options based on location, amenities, and AI-summarised guest reviews, matching the vibe of the trip. The service includes 11 unique vibes across 18 destinations and over 5,000 hotels, all verified by a dedicated on-ground team.
To bring the feature to life, Cleartrip has launched an engaging campaign video starring Khushi Kapoor. The video highlights how the new feature helps users find hotels that suit their desired travel mood, whether it's a serene retreat, a party-filled holiday, or cultural exploration. The ‘Explore Hotels by Vibe’ feature delivers a richer, more intuitive hotel booking experience.
Cleartrip aims to make travel planning more enjoyable and in line with the modern traveller’s mindset, overcoming the complexity often associated with online travel agencies (OTAs). Their approach promises to keep the excitement of the trip alive, right from the booking process to the holiday itself. As the campaign slogan says, "Trip ka mazza, Cleartrip pe shuru hota hai."
The campaign video follows Khushi Kapoor as she dreams of a perfect holiday with her friends, only to have her plans disrupted by a large family celebration. Upon waking up, she uses Cleartrip to find a hotel with the perfect party vibe for her dream trip. The campaign underscores how Cleartrip’s new feature can elevate travel experiences by offering a more engaging and personalised booking process.
“We aim at Cleartrip to simplify travel and enrich the overall experience for our users by making Cleartrip a one-stop travel platform," said Tavleen Bhatia, Chief Marketing and Revenue Officer at Cleartrip. “Leisure travel is a category that involves high engagement and brings immense joy. But, the current scenario with online travel agencies (OTAs) is quite monotonous and unexciting. Our goal is to infuse the joy of travel not just in the journey, but also in the planning and booking phase. Through our campaign with Khushi Kapoor, we are connecting with the younger generation who prioritise experiences and the overall feel of a trip. Her youthful energy and adventurous spirit perfectly encapsulate the essence of this new product, making her the ideal choice for this campaign.”
The ‘Explore Hotels by Vibe’ feature is now live, and Cleartrip encourages all travellers to explore a new, intuitive way to book hotels that match their holiday mood.
