Clovia, the lingerie, sleepwear, activewear and personal care brand, hosted a consumer engagement activation at Gaur City, Noida, transforming a shopping trip into a red carpet experience for customers.
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The initiative invited women to step into the spotlight by walking a red carpet, posing for photographs and enjoying a moment centred on self-celebration. The activation aimed to create a fun and engaging environment, encouraging shoppers to embrace confidence and self-expression.
Anchored in Clovia’s brand motto, ‘Happy is My Superpower’, the experience highlighted the belief that women deserve to feel celebrated not only during major life events but also through everyday moments of joy.
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