COLORS by Rupa, a brand under Rupa & Company, has launched its latest campaign, "Wear Your Energy," to introduce the DRY FIT Collection. Part of the ‘PLAYSURE’ range, this collection is designed to merge comfort, performance, and style seamlessly.
The DRY FIT Collection is crafted for versatility, making it ideal for both workouts and casual wear. Made with advanced polyester, elastane, and mesh panels, it ensures stretchability, breathability, and a lightweight feel, offering a comfortable fit that moves with the body.
Designed for superior performance, the collection features a variety of garments for men and women, including round-neck t-shirts, polo t-shirts, tank tops, leggings, track pants, joggers, and shorts. Available in a wide range of colours, it perfectly balances functionality and style for both active and casual wear.
Sharing his thoughts on the launch, Mukesh Agarwal, Director, Rupa & Company, says, “DRY FIT Collection from COLORS by Rupa blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers. We are confident that this collection will inspire people to embrace both functionality and leisure with unmatched style.”
The DRY FIT Collection is available at leading retail outlets and online platforms such as Amazon, Live Colors, and the Rupa Online Store.
