Coca-Cola India and the International Cricket Council have partnered for the Women’s Cricket World Cup India 2025. This strategic association builds on their 8-year partnership.
With Thums Up XForce as the official beverage partner and BodyArmor Lyte ORS as the hydration partner, Coca-Cola India will keep players and fans refreshed throughout the ICC Women’s Cricket World Cup 2025.
Coca-Cola India will celebrate India’s hosting of the tournament across Guwahati, Indore, Vizag and Navi Mumbai, ensuring every match reflects bold spirit, excitement, and togetherness.
Building on its legacy of empowering athletes through campaigns like Thums Up Utha, India India Macha, #PalatDe, #TaanePalatDe, and Utha Thums Up, Jagaa Toofan during ICC tournaments, Olympics and Paralympics, Thums Up has long celebrated the spirit of sport.
Sundeep Bajoria, Vice-President, Coca-Cola India, said, “Coca-Cola India is uniquely positioned to deliver refreshment at scale through our nationwide distribution network, reaching every corner where cricket is celebrated. For us, the ICC Women’s Cricket World Cup 2025 is an opportunity to strengthen consumer connections and create lasting value for our partners and retailers. By bringing our portfolio to millions of fans and athletes, we are not only supporting the game on the ground but also creating moments that make cricket a shared experience nationwide.”
Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and South West Asia, added, “Women’s sports in India are at an inflection point, drawing new audiences and shaping how the next generation experiences cricket. At Coca-Cola in India, our strategy is to be at the center of these cultural shifts by creating experiences that connect deeply with consumers. Thums Up XForce and BodyArmor Lyte ORS, bring complementary strengths, one rooted in bold identity and heritage, the other in cutting-edge hydration. Together, they allow us to engage fans not just as spectators, but as participants in a larger movement where sport, culture, and brands converge.”
