Creativeland Asia (CLA) Delhi has won the creative mandate for Del Monte India following a multi-agency pitch.
Under the mandate, the agency will handle integrated brand and product communications for Del Monte India, developing a strategic creative platform and communication initiatives across key product categories. The partnership is aimed at strengthening the brand's positioning and expanding its relevance among Indian consumers.
The account will be managed from Creativeland Asia’s Delhi office, with work already underway on the brand’s upcoming communication initiatives.
Commenting on the partnership, Mayur Chandra, Chief Business Officer, Creativeland Asia, said, “Del Monte is one of those brands that combines a rich global legacy with contemporary relevance. As India's food culture continues to evolve, consumers are looking for brands that inspire creativity in the kitchen and bring greater enjoyment to everyday meals. We see a compelling opportunity to build a distinctive narrative around expertise, product excellence and the joy of great cuisine, while creating work that is culturally resonant for India. We're excited to partner with the team and help shape the next phase of the brand's journey.”
Kiranpreet Kaur, DGM – Marketing, Del Monte Foods, added, “As consumer expectations continue to evolve, it becomes increasingly important to communicate our strengths in a way that is both relevant and inspiring. Creativeland Asia demonstrated a strong understanding of our vision and category dynamics, and we look forward to building impactful brand stories together.”
