Crocs brings Echo II to India with next chapter of 'Let Them Talk' campaign

Crocs has launched the next chapter of its 'Let Them Talk' campaign in India to introduce the Echo II silhouette, with actor and brand ambassador Siddhant Chaturvedi returning as the face of the Echo franchise.

The campaign brings together rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander, using music, dance and visual art to celebrate creativity, individuality and self-expression.

Centred around the message, 'If people are going to talk, let them,' the campaign positions the new Echo II as a footwear range designed for consumers who seek bold design, comfort and street-inspired style.

Commenting on the campaign, Carly Gomez, Chief Marketing Officer, Crocs, said, "At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms. As we continue expanding our portfolio in India, we're excited to introduce consumers to newer silhouettes like Echo II—bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today's culture."

Siddhant Chaturvedi added, "I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I’m also a big fan of the Echo II—it’s bold, comfortable and full of character."

Speaking about the creative vision behind the campaign, Varsha Patra, CEO & Co-founder Homegrown, said: "The idea behind 'Let Them Talk' was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant's journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you'll be perceived. Bringing together artists with distinct voices allowed us to celebrate creativity in its many forms while staying true to Echo's bold, expressive spirit."

The campaign is being rolled out across digital, social and retail touchpoints, while the Echo II collection is available through Crocs.in, Myntra and Crocs retail stores across India.