Footwear-first lifestyle brand, Ludic, has collaborated with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons. As part of the collaboration, Ludic has unveiled an exclusive CSK-inspired footwear and fragrance capsule designed to delight the #Yellove army.
As one of the most successful and beloved cricketing franchises, CSK commands a massive fan-following. The collaboration marks CSK’s first-ever official footwear partnership and a significant milestone for Ludic, positioning the brand at the centre of India’s cricketing frenzy. With millions tuning in and stadiums packed with passionate supporters, it ensures more eyeballs on Ludic, allowing it to connect deeply with CSK’s fanbase.
The 2025 capsule brings together bold style and everyday comfort with a lineup of footwear and fragrances. The Footwear Capsule features two standout sneakers - Manjal and Yellove Toe, and two sliders - Banana Chips and Marina Blue. Alongside this, Ludic has also introduced a Fragrance Capsule featuring two perfumes for men and women. For men, Marina blends juniper, ginger, and tonka beans, while Kaaram delivers an intense mix of grapefruit, saffron, and leather. For women, Malligai captures notes of jasmine, black pepper, and sandalwood, whereas Thangam offers a fresh fragrance with lemon, peony, and patchouli.
Talking about the partnership, Ishit Jethwa, the Founder of Ludic, said, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”
He further added, “The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”
While Ludic has always been a footwear-first lifestyle brand, securing a partnership of this scale helps the young brand establish its lifestyle credentials. The launch of a premium fragrance line through this collaboration reinforces the its commitment to expanding the footprint beyond just footwear, to offer fans a complete style experience. It is a strategic move that enables Ludic to tap into the energy of cricket and CSK’s fanbase, positioning itself as a brand that understands and celebrates India’s evolving lifestyle preferences.
The CSK capsule is available on Ludic’s website, e-commerce platforms, and CSK’s digital store. The collection can be found offline in select multi-brand stores, with exclusive Ludic kiosks set up at all CSK home games at Chepauk Stadium.
