Culture Circle, India’s premier one-stop luxury and hype fashion platform, marked a sensational debut in Hyderabad with a high-energy two-day launch event. Combining celebrity glamour, cutting-edge fashion, and an electrifying auction, the event set the stage for the city's rise as a hotspot for luxury fashion and premium sneakers. Located at Broadway, Banjara Hills, the store brings a new dimension to South India’s luxury scene, offering direct access to authentic global brands at competitive prices. This launch follows the success of Culture Circle’s Delhi debut and further cements its position in India’s luxury market.
The star-studded red-carpet affair featured top personalities such as superstar entrepreneurs Rana Daggubati and Naga Chaitanya, style icon Sobhita Dhulipala, actress and media personality Rhea Chakraborty, and rising Tollywood star Sreeleela. Their presence highlighted Hyderabad’s growing appeal as a luxury fashion hub, with Culture Circle leading the charge. The store offers exclusive access to global sneaker and fashion brands like Nike, Yeezy, Jordans, Dunk Low, and high-end labels such as Jacquemus, Gucci, Prada, Fendi, and Dior.
Culture Circle stands out in India’s fashion marketplace by ensuring 100% product authenticity through AI-powered verification. This guarantees customers access to genuine luxury and hype items at the lowest possible prices. The platform is powered by a vast network of KYC-verified sellers, making it India’s most trusted destination for limited-edition sneakers and luxury fashion.
The heart of the event was the auction segment, which drew intense bidding wars for some of the most sought-after items in the luxury fashion world:
- Lost & Found Dunks – ?50,000, secured by Vivek.
- Louis Vuitton “City of Dreams” Collection Piece – ?2 Lakhs, acquired by Aditya, a noted investor.
- Rolex Hulk – ?22 Lakhs, the standout of Day 1, purchased by entrepreneur and actress Parul Gulati.
- Limited Edition Stanley x Messi Collaboration – ?17,000.
- Nike Air Jordan 1 “Pine Greens” – acquired by Abhishek, founder of Nasher Miles.
- Tiffany Pendant – ?85,000, a luxury steal, purchased by Sankalp, CEO of Broadway.
- Patek Philippe Watch – ?1.2 Crore, bought by a high-profile celebrity who chose to remain anonymous.
Culture Circle’s Hyderabad store marks an exciting new chapter in the evolving luxury and streetwear landscape of India. With product authenticity guaranteed, customers can shop with confidence, knowing they are getting the best prices on high-end fashion.
"Hyderabad has always been a city of culture, cinema, and luxury, making it the perfect destination for our next big expansion," said Devansh Jain Nawal, Co-founder & CEO of Culture Circle. "We are committed to making the best of luxury and streetwear accessible to Indian consumers at the most competitive prices."
Ackshay Jain, Co-founder & COO of Culture Circle, added, "Culture Circle is more than just a store; it's a community for sneakerheads and luxury fashion enthusiasts. Our second physical store in Hyderabad is a testament to the growing demand for authentic and exclusive products, and we are excited to serve a new audience with our curated collection."
Culture Circle is bridging the gap between accessibility and exclusivity, offering a direct-to-consumer model with AI verification and KYC-backed seller credibility. This ensures buyers never have to worry about counterfeits, making it India’s most reliable luxury shopping destination. With a memorable launch, record-breaking sales, and a growing community of fashion-forward shoppers, Culture Circle is redefining how India shops for luxury. If this debut is any indication, Hyderabad is more than ready to own the hype!
