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Cover Story
Merry 'Click'mas
BY Pritha Pahari

IMPACT Stories
Rolling the Dice on Who We Were
BY Gopika Mathur

Cover Story
Activate To Engage
BY Pritha Pahari BY Ruchika Jha

IMPACT Stories
The Ramayana Algorithm: Ancient Wisdom Guides Modern Brand Success
BY Alok Lall

Spotlight
‘Clients choose people over logos, ideas over infrastructure’
BY Yash Bhatia

Spotlight
‘Freedom isn’t free; it comes with insecurity, and you learn to live with both’
BY Yash Bhatia

Spotlight
'Great brands are built through audacious work'
BY Yash Bhatia

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Heather Freeland Joins LinkedIn as First Chief Brand Officer
BY TEAM IMPACT

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Arvind Fashions appoints Amisha Jain as MD and CEO
BY TEAM IMPACT

Spotlight
Shubman Gill’s Branded Faux Pas
BY Yash Bhatia

Cannes Lions 2025
Day 1 and 2 are done, but these ideas will stay with me forever
BY Mithila Saraf

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Uber Partners with Nike for After Dark Tour to Empower Women Runners in Mumbai
BY TEAM IMPACT

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Culture Circle Launches Luxury Fashion Platform in Hyderabad with Record Auctions
BY TEAM IMPACT

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Nike Launches Mumbai’s First Women’s Night Race as Part of Global After Dark Tour
BY TEAM IMPACT

Talking Point
Logos: The Ultimate Ambassadors
BY Anushka Sengupta

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Aniket Gawali Appointed Director of Sales at Four Points Nashik
BY TEAM IMPACT

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THE GROWING CLOUT OF GAMING INFLUENCERS
BY Imran Fazal

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Leo Burnett brings Niket Kumar onboard as executive vice president & head – digital
BY TEAM IMPACT

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BRANDS CAN WIN CONSUMERS’ HEARTS WHEN THEY TAKE THE HIGHER GROUND
BY Vineet Handa

TOP STORY

Creativity, Marketing, And Ai: Redefining The Future Of Customer Experience

Vyshak Venugopalan of Adobe India reflects on how creativity, marketing & AI are coming together to redefine the future of customer experience


Tale Of Two Diamonds


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