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Spotlight
‘Clients choose people over logos, ideas over infrastructure’
BY Yash Bhatia

Spotlight
‘Freedom isn’t free; it comes with insecurity, and you learn to live with both’
BY Yash Bhatia

Spotlight
'Great brands are built through audacious work'
BY Yash Bhatia

More From Impact
Heather Freeland Joins LinkedIn as First Chief Brand Officer
BY TEAM IMPACT

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Arvind Fashions appoints Amisha Jain as MD and CEO
BY TEAM IMPACT

Spotlight
Shubman Gill’s Branded Faux Pas
BY Yash Bhatia

Cannes Lions 2025
Day 1 and 2 are done, but these ideas will stay with me forever
BY Mithila Saraf

More From Impact
Uber Partners with Nike for After Dark Tour to Empower Women Runners in Mumbai
BY TEAM IMPACT

More From Impact
Culture Circle Launches Luxury Fashion Platform in Hyderabad with Record Auctions
BY TEAM IMPACT

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Nike Launches Mumbai’s First Women’s Night Race as Part of Global After Dark Tour
BY TEAM IMPACT

Talking Point
Logos: The Ultimate Ambassadors
BY Anushka Sengupta

More From Impact
Aniket Gawali Appointed Director of Sales at Four Points Nashik
BY TEAM IMPACT

More From Impact
THE GROWING CLOUT OF GAMING INFLUENCERS
BY Imran Fazal

More From Impact
Leo Burnett brings Niket Kumar onboard as executive vice president & head – digital
BY TEAM IMPACT

More From Impact
BRANDS CAN WIN CONSUMERS’ HEARTS WHEN THEY TAKE THE HIGHER GROUND
BY Vineet Handa

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go


The Rebel Recipe


‘Creative work now brings least revenue’


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