WHOOP has appointed Dirk-Jan van Hameren as its Chief Marketing Officer.
Van Hameren joins WHOOP following a career spanning more than 30 years at Nike, where he most recently served as Executive Vice President and Chief Marketing Officer. He previously held the role of Global Vice President and General Manager of Nike Sportswear.
During his tenure, van Hameren led several global marketing initiatives, including the Livestrong campaign, Dream Crazy, and Nike's marketing for the 2004, 2012 and 2024 Olympic Games.
"The next great health company will do more than deliver breakthrough technology,” said Will Ahmed, Founder and CEO of WHOOP. “It will also inspire people to take control of their health every day. DJ has spent his career building brands that shape culture and motivate millions of people, and I'm excited for him to bring that experience to WHOOP.” At WHOOP, van Hameren will lead global marketing across brand, creative, international markets, media, athlete and sports partnerships, and product storytelling. He will help further expand WHOOP as a brand rooted in sport, trusted in health, and embraced by people committed to reaching their full potential.
"What attracted me to WHOOP was the scale and importance of the opportunity,” said van Hameren. “The company has earned extraordinary credibility with elite athletes and built an incredibly engaged, global community of more than three million members. But I believe we're still at the very beginning. Proactive health will become one of the defining categories of our generation. WHOOP will build the global brand that defines it."
A former track cyclist, van Hameren represented the Netherlands at the 1992 Summer Olympics and the 1996 Summer Olympics. He joins WHOOP as the company expands its global membership base, which has surpassed three million users worldwide.
