Cycle Pure Agarbathi, India's leading agarbathi brand, has announced a special initiative to celebrate Maha Shivratri in partnership with Flipkart Minutes. From 25th February to 1st March 2025, customers who place Flipkart Minutes orders above Rs. 199 will receive the Godhuli Agarbathi for just Rs. 1. The offer, which is limited to one pack per person, will automatically be added to the cart at checkout for eligible purchases, bringing a divine fragrance to homes across major Indian cities.
This collaboration builds upon Cycle Pure Agarbathi’s successful previous initiative with Flipkart Minutes, where they brought the ‘Scent of Pongal’ to people celebrating away from home. During that campaign, a pack of agarbathi was delivered with every order placed in Bengaluru in the lead-up to the festival.
Speaking about the new collaboration, Mr. Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said, “Following the success of our previous collaboration with Flipkart Minutes to bring the scent of Pongal to devotees, we are delighted to associate with Flipkart Minutes to elevate the upcoming festival of Maha Shivratri. The Godhuli Agarbathi is crafted with devotion and purity, and we hope to add a divine touch to our customers’ celebrations through Flipkart Minutes' quick delivery.”
Yatish Bhargava, Senior Director - Home Business Unit, Flipkart, added, "Known for using sustainable and environment-friendly practices, Cycle Pure Agarbathi, a brand with heritage and National presence, is known for their high-quality pooja essentials and is a top choice among households. We are excited to join hands once again to celebrate the occasion of Maha Shivratri, with a special deal and quick deliveries via Flipkart Minutes.”
The special offer is valid from 25th February to 1st March 2025, catering to customers in several cities across India.