DailyObjects has appointed Zeenah Vilcassim as its Global Chief Marketing Officer. In her new role, Vilcassim will lead the brand’s global marketing and brand strategy as the company builds on its India business and expands its international presence.
Vilcassim brings more than 17 years of experience across the US, Europe, the Middle East, China and India. Before joining DailyObjects, she led marketing for Nothing in India. She previously served as CEO of Zomato Live, now District by Zomato, where she built the business from the ground up. Earlier, she was Chief Marketing Officer at Bacardi India, leading consumer and customer marketing across its portfolio, and served as Global Brand Director for Whiskies at Bacardi, working on brand strategy across international markets.
Commenting on the appointment, Pankaj Garg, Co-Founder and CEO, DailyObjects, said, "DailyObjects is entering its next chapter. We want to build a brand that means something to people, wherever they are. Zeenah understands consumer behaviour well and has built brands at global companies, at fast-growing businesses and from scratch. She shares our ambition, and I'm excited to build the next phase of DailyObjects with her."
Zeenah Vilcassim, Global Chief Marketing Officer, DailyObjects, said, "DailyObjects has already built the foundations of a truly distinctive lifestyle brand: a strong understanding of contemporary consumers and a clear point of view on how design fits into their daily lives. Pankaj and Saurav's ambition to take this India-born brand to the world is something DailyObjects is strongly poised to achieve, with both its local relevance and international appeal. I look forward to joining them on the next stage of this journey, making DailyObjects a brand that is meaningful to consumers' daily lives wherever it goes."
The appointment comes as DailyObjects expands its lifestyle proposition across technology essentials, carry, workspace and everyday lifestyle products. The company’s first international showcase at IFA Berlin 2026 marked a step towards building relationships with international retail and distribution partners.
Vilcassim began her career as an economist and management consultant at Ernst & Young before moving into consumer and brand marketing. She has been named among IMPACT’s 40 Under 40 CMOs in India and The Drum’s Future 50 marketing leaders of tomorrow. She is also a guest speaker at the London School of Economics and holds a Master’s degree in Econometrics and Quantitative Economics from the University of Edinburgh.
