DECATHLON, one of the world’s leading multi-sports brands, has announced a strategic partnership with Tata CLiQ Fashion to bolster its e-commerce presence in India. This collaboration aims to make DECATHLON’s wide-ranging portfolio of over 5,000 products across 60 sport categories accessible to consumers nationwide, including those in Tier 2, Tier 3, and Tier 4 cities.
The partnership aligns with DECATHLON’s purpose, ‘Move people through the wonders of sport’, and supports its goal of encouraging a healthier and more active lifestyle across the country.
Tata CLiQ Fashion, known for its curated fashion and lifestyle offerings, will now feature DECATHLON’s complete range online, including sportswear, athleisure, fitness gear, and outdoor equipment. With delivery available across more than 24,000 pin codes in India, the move significantly broadens DECATHLON’s reach.
Commenting on the partnership, Sankar Chatterjee, CEO at DECATHLON India, said, “India's sports landscape is evolving rapidly, with individuals increasingly embracing fitness and an active lifestyle. We believe that sports have the transformative power to make societies healthier and happier and our alliance with Tata CLiQ Fashion is a step in that direction. As a customer-first brand, Decathlon is committed to provide an immersive and elevated omni experience through e-commerce collaborations to engage with a wider audience. Our extensive range of high-quality products ensures that every sport lover, regardless of location or experience level, is equipped with the essential tools to unlock their full potential. By integrating technology and leveraging Tata CLiQ Fashion's customer base, Decathlon is redefining the sports retail experience with greater convenience and inclusivity.”
Gopal Asthana, CEO at Tata CLiQ, shared his enthusiasm for the launch, “At Tata CLiQ, we are committed to offering a diverse and thoughtfully curated assortment that resonates with the evolving preferences of our consumers. The sports and fitness category on Tata CLiQ Fashion is one of our top-performing categories with a significant contribution of revenue to our overall business. We are elated to expand our portfolio further with the availability of DECATHLON’s exceptional quality and vast product range, as it aligns seamlessly with our vision to provide a complete sporting solution for every consumer. Together, we aim to redefine the way the nation shops for sports and fitness essentials, taking a meaningful step toward building a healthier and fitter India.”
The new offering includes DECATHLON’s athleisure collections for men, women, and children, along with gear for running, cycling, swimming, football, trekking, and many more sports. This collaboration is expected to greatly enhance online sports retail and encourage participation in physical activities nationwide.
Consumers can now explore DECATHLON’s extensive range exclusively on Tata CLiQ Fashion, promising a seamless and immersive online shopping experience for sports and fitness enthusiasts across India.
