DECATHLON, one of India’s most beloved sports brands, is excited to launch its inspiring new campaign, ‘Move Your Way.’ This initiative celebrates the spirit of individuality, encouraging everyone to embrace an active lifestyle by creating a fitness routine that brings them joy. With a mission to make sports enjoyable, sustainable, and a means to connect individuals, DECATHLON aims to redefine how India approaches healthy living.
Today's fitness enthusiasts are reshaping the concept of staying active, pushing the boundaries of traditional routines. They are embracing new ways to keep fit, fusing personal passion with physical well-being. Whether it's dancing to their own rhythm or cycling through city streets, they are celebrating movement in a way that reflects their individuality. DECATHLON’s ‘Move Your Way’ campaign embodies this ethos, promoting a culture where movement is not a one-size-fits-all journey but a personal narrative—empowering everyone to find their ideal workout for a more active life.
The energetic campaign film, available across digital platforms, showcases a variety of activities such as football, basketball, padel, rock climbing, cycling, surfing, and more, highlighting individuals enjoying fitness routines tailored to their preferences. The 21-second film, accompanied by uplifting beats and encouraging words, concludes with the message, “Ready to Play,” urging people to embrace an active lifestyle.
Additionally, DECATHLON recently launched a “teammate” DVC on Instagram, focusing on the importance of leading by example. The video features DECATHLON employees engaging in various sports, showcasing the brand’s commitment to living its values through passionate sports enthusiasts who work for the company.
Sankar Chatterjee, CEO at DECATHLON India, commented, “The ‘Move Your Way’ campaign signifies a lifestyle shift in the sports industry, to be more inclusive in leading an active lifestyle – whether it’s following trend-driven workouts or paving the way for individualized fitness paths. This campaign is a reflection of DECATHLON’s commitment to bring joy into people’s lives through sports as they embrace an active lifestyle. Our teams are driven by their passion for sports and this campaign has been created by these team members to encourage everyone to make movement a part of their everyday lives. We hope this film encourages people to pick up any sports of their preference, in the best suitable way for them, and integrate it into their lifestyle by cultivating it as a routine. This campaign is rooted in the belief that movement and sports are not just New Year’s resolutions—they should be a part of our everyday rhythm.”
The campaign was conceptualised by DECATHLON’s in-house marketing team, many of whom are avid sports practitioners. DECATHLON firmly believes in the transformative power of sports, recognising its ability to unite individuals from all walks of life while enhancing physical health and overall well-being.
