Tata Group has awarded its consolidated IPL media mandate to dentsu, according to industry sources.
The account is estimated to be valued between ₹180 crore and ₹220 crore. Publicis Groupe and Havas were also in the fray for the mandate.
The development comes against the backdrop of strong viewership numbers for the TATA IPL 2026 season. As per JioStar, the opening weekend registered a combined reach of over 515 million across linear television and digital platforms, with total watch-time touching 32.6 billion minutes—marking a 26% increase over the opening matches of the previous season.
