Carib Beer India has launched its first-ever brand anthem, ‘Carib Feel It’, written, composed and performed by former West Indies cricketer and entertainer Dwayne ‘DJ’ Bravo.
The track combines Caribbean rhythms with contemporary Indian beats, celebrating friendship, cricket, community and the moments that bring people together. Now available on YouTube, with a wider rollout planned across Spotify and Instagram, the anthem marks a cultural collaboration inspired by the long-standing connection between India and the Caribbean through cricket.
For Indian audiences, Bravo is a familiar figure whose 15-season IPL journey made him one of the country's most popular international cricketers. Through ‘Carib Feel It’, he brings together musical influences from both regions in a bid to create a cross-cultural celebration that resonates across languages and communities.
Speaking about the launch, Dwayne ‘DJ’ Bravo said: "India has always felt like a second home to me. The love I have received here, both on and off the cricket field, is something truly special. With ‘Carib Feel It’, I wanted to create a song that captures the energy, positivity and togetherness that I associate with India. It brings together Caribbean vibes and Indian beats in a way that celebrates the moments we all love to share."
The anthem reflects Carib Beer India's broader brand philosophy of celebrating everyday victories and shared experiences. The company said the track has been designed to be upbeat, immersive and easily shareable, encouraging consumers to make it part of their own celebrations.
Commenting on the launch, P. S. Gill, CEO – Consumer Division, Globus Spirits Ltd., said: "With Carib, we have always believed that brands become meaningful when they participate in culture rather than simply advertise around it. Cricket has long been the strongest bridge between India and the Caribbean, and there is no better ambassador of that connection than DJ Bravo."
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The launch marks another milestone for Carib Beer India, which entered the market through the Globus ANSA Private Limited joint venture and has built its positioning around the shared values of friendship, cricket and good times.
