Dream11, the world’s largest fantasy sports platform, has launched its new advertising campaign, “Champions Ka Game”, ahead of the 2025 Champions Trophy. The campaign aims to rally fans to support the Indian cricket team as they chase victory once again.
In a series of humorous ads, Indian cricketing icons — Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, and Ravindra Jadeja — appear unable to recall their recent triumph as World Champions at the 2024 T20 World Cup. The campaign also features legendary former captain and Padma Bhushan awardee, Kapil Dev, who appears alongside past and present World Cup winners.
The story’s central message is that champions don’t rest on their laurels. The players remind viewers that fresh effort is needed for each match, regardless of past victories. "Har ek match, pehle match jaisa khelna padega, humein yeh bhoolna padega ke hum champion the," highlighting the importance of focusing on the present.
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports & Dream11, commented, “With Champions Ka Game, we aim to inspire fans to rally behind the Indian cricket team as they chase their dream of winning the Champions Trophy 2025. As one of the biggest fans of Team India, we shared the joy of the T20 World Cup win with over a billion Indian fans and will be cheering them on at this year’s Champions Trophy. As the world’s leading fantasy sports platform, Dream11 is committed to constantly raise the bar and deliver a world-class user experience. Through this campaign, we hope to reignite passion among cricket fans, encouraging them to put their best foot forward each game, just like our star players, bringing their A-game every day.”
The 'Champions Ka Game' campaign features witty interactions between the players and fans, set in relatable scenarios, and uses light-hearted comedy to showcase iconic victories. Dream11, a long-time partner of the BCCI, will continue its top-tier advertising investments during the Champions Trophy broadcast on JioStar on both TV and OTT.
The campaign, directed by Nitesh Tiwari and conceptualised by Tilt Brand Solutions and Zero Fifty, is produced by EarthSky Pictures.
