DSP Mutual Fund has launched a new investor education campaign titled 'No More', encouraging individuals to pause and reassess impulse-driven financial decisions that may hinder long-term wealth creation.
According to the fund house, while investing has become more accessible through digital platforms and widespread market commentary, this ease has also led to an increase in behaviour driven by fear, excitement, and short-term market movements. The campaign asks investors to reflect on whether their actions are rooted in financial goals or influenced by emotion and FOMO.
'No More' follows DSP’s earlier education initiative, 'I Will Not Stop', which emphasised staying consistent with SIPs during market volatility. Together, the two campaigns aim to communicate a balanced approach to investing — eliminating harmful habits while maintaining discipline.
DSP Mutual Fund said that the idea for the campaign stemmed from recurring behavioural patterns observed in conversations with investors, advisors, and distributors — enthusiasm during market highs, panic during lows, and the tendency to react before reflecting. These real-life insights form the core messaging of the campaign.
The campaign will be promoted across multiple platforms including airport OOH displays, newspaper print ads, and digital and OTT channels.
Kalpen Parekh, MD & CEO, DSP Mutual Fund, said, “I have personally made mistakes in the first 5-10 years of investing which I only realized over time. This campaign is a reflection of our own experiences which we are highlighting to encourage investors to pause, reflect, and avoid the types of moves that lead to regret. No more is our rallying cry to tell ourselves- Let’s do No More what we should not do. Let’s become unaverage investors and create better financial futures for our families.”
Abhik Sanyal, Head of Marketing, DSP Mutual Fund, said, “Time and again, we’ve seen the same story repeat - investors jump in with enthusiasm and pull out in fear. Pride, overconfidence, and emotions drive decisions more than reason. We want to hold up a mirror to these patterns and make investors pause and reflect. Until we acknowledge our own fallibility and recognize our own behavioral traps, we may just keep mistaking movement for progress. ‘No More’ is a call to break that cycle.”
DSP Mutual Fund stated that the campaign underscores the idea that successful investing is not only about knowledge of markets and products, but also about developing the right mindset.
