Capitalising on the excitement surrounding the ongoing T20 cricket season, EbixCash and via.com (Ebix Travels) have launched a vibrant new campaign titled ‘Miss Mat Kar, Ebix Kar’. The campaign features partnerships with two prominent franchise teams – Bangalore and Delhi – and aims to highlight the brands’ travel and payment solutions.
The campaign, conceptualised and executed by Tonic Worldwide, delivers a high-energy message focused on avoiding missed opportunities for better deals and smoother services in everyday life. Through a series of snackable 15-second films, EbixCash and via.com portray relatable scenarios where people often miss out due to lack of awareness about smarter options.
From last-minute flight bookings to paying international education fees without hidden forex charges, the brands position themselves as reliable, efficient alternatives. Cricketers from Team Bangalore endorse EbixCash, while players from Team Delhi represent via.com (Ebix Travels), bringing humour and relatability to the fore.
Ashish Jaitly, Executive Director and CEO, Global Technology Business, Ebix, commented: “‘Miss Mat Kar, Ebix kar’ captured the essence of our T20 campaign for both Travel and Payments sectors. In today’s world, smart choices are about being in the moment and grabbing opportunities. Capturing that sentiment, Tonic gave us exciting insights and executed the same beautifully. The players endorsing that thought, is icing on the cake. The campaign is already making waves across TV, Connected TV and Social media. The brands - via.com, Mercury and EbixCash World Money are already riding on the buzz.”
Josna Joseph, Senior Creative Director, Tonic Worldwide, added: “Today’s audience has major FOMO, both in the financial and digital contexts. Consumers fear missing out on special offers and exclusive deals. Social media further amplifies this ‘fear’ when they watch others enjoying international experiences with cost-friendly hacks. The ‘Miss Mat Kar, Ebix Kar’ campaign taps into this FOMO and uses popular cricket players as powerful ambassadors - transforming the idea of complex financial offerings into accessible solutions. We managed to combine a strategic approach, functional benefits with behavioural insights and social media reel trends to create a relatable campaign (content).”
The films will be extensively promoted throughout the T20 tournament across Connected TV, linear TV, and digital advertising platforms.
