EMotorad has unveiled its fourth ad film featuring brand ambassador MS Dhoni, this time in an all-new coach avatar. The campaign speaks directly to parents, encouraging them to make smarter mobility choices for their children’s daily commute.
This latest film showcases Dhoni as a no-nonsense, relatable coach, guiding parents through the need for safe, eco-friendly, and cost-effective travel solutions for GenNext kids, whether it’s getting to school, tuition, or extracurricular activities.
“As a father, I want the best for my daughter, safety, independence, and a sustainable future. With EMotorad, I'm confident that we're making the right choice for their commutes, and for the environment they’ll inherit,” said MS Dhoni.
“With this campaign, we’re speaking to parents as much as we are to the next generation of riders,” said Kunal Gupta, Co-founder and CEO of EMotorad. “Parents want their children to have independence, but also safety, affordability, and sustainability. Dhoni’s trusted voice brings that balance to life, helping families see that EMotorad isn’t just a cycle, it’s a smarter mobility decision for their child’s future.”
While the first three ad films focused on performance, range, and lifestyle appeal, the latest instalment zeroes in on everyday convenience and parental reassurance.
