Eshtory, a fiction-only audio OTT platform, has launched its brand campaign — #NotSorryForBeingOriginal — with a focus on original storytelling without remakes or dubbed content.
The platform, introduced in March 2025 by OrangeGlobal Stories Pvt. Ltd, centres its offering around fiction-first, audio-native content created from the ground up. Eshtory features a range of genres including thrillers, romance, slice-of-life, and fantasy, aimed at India's mobile-first audience.
"With Eshtory, we set out to create more than a platform — we're building a movement that puts creativity first," said Inu Majumdar, Chairperson of OrangeGlobal Stories and CEO of Radio Orange. "In an era dominated by shortcuts and remakes, originality is a brave choice. #NotSorryForBeingOriginal is our call to every storyteller who wants to break free from convention and every listener who seeks something real, powerful, and unforgettable."
"At Eshtory, we're not remixing what already exists — we’re building fresh worlds for the ear," said Harrish M. Bhatia, Co-Founder of OrangeGlobal Stories. "#NotSorryForBeingOriginal isn't just a campaign, it's the foundation of everything we create and the early response has been incredible."
Since its launch, Eshtory has reported over 2 lakh downloads. With a Hindi-first focus and more than 30,000 minutes of original audio content, the platform aims to support regionally rooted narratives.
"We believe originality deserves a spotlight — and a stage," said Viplove Gupte, Co-Founder, Eshtory. "In a world increasingly dominated by recycled narratives, we take pride in offering something truly unique — stories that break the mould and resonate with authenticity."
"With Eshtory, we saw an opportunity to reimagine audio storytelling from the ground up. The #NotSorryForBeingOriginal campaign reflects our belief that creators should be empowered to tell bold, fresh, and unfiltered stories — the kind that stay with listeners long after the story ends," said Nilesh Kadam, Co-Founder of OrangeGlobal Stories.
OrangeGlobal Stories has committed $36 million over the next three years towards Eshtory’s marketing, brand development, digital growth, and creator support.
