Estilocus appoints Fahadh Faasil as brand ambassador

Bengaluru-based menswear brand Estilocus has appointed Fahadh Faasil as its brand ambassador.

The appointment comes as the company looks to expand beyond its established presence in South India and strengthen its footprint across the country.

Fahadh Faasil says, "I don't believe in dressing to be noticed. I believe in dressing to feel like yourself. That's what drew me to Estilocus, it's a brand that understands the difference. Style, at its best, is just honesty in fabric." 

According to the company, Faasil's association aligns with Estilocus' positioning around understated style and individuality. The actor will feature in the brand's upcoming marketing campaigns and other brand initiatives.

Ladeesh PC, Director and Co-Founder of Estilocus says, "When we built Estilocus, we weren't building a clothing brand, we were building a point of view. Fahadh Faasil doesn't just represent that point of view; he lives it. Having him as the face of this brand feels less like a partnership and more like alignment. We're both saying the same thing,  just in different languages." 

Estilocus said the partnership forms part of its broader growth strategy as it seeks to increase brand visibility and reach a wider consumer base across India.