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CMO Interview
Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
BY Raaina Jain

Talking Point
The Ad Burnout
BY Antora Chakraborty

More From Impact
Estilocus appoints Fahadh Faasil as brand ambassador
BY TEAM IMPACT

IMPACT Stories
‘Snap’ed The Gen Z
BY Antora Chakraborty

More From Impact
Arrow Launches a new Campaign with Vedang Raina and Khushi Kapoor
BY TEAM IMPACT

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Allen Solly Appoints Sania Mirza as Brand Ambassador for Womenswear
BY TEAM IMPACT

More From Impact
Arrow Names Vedang Raina and Khushi Kapoor as Brand Ambassadors for Contemporary Menswear
BY TEAM IMPACT

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Arrow Expands Retail Presence with New Store in Bangalore’s HSR Layout
BY TEAM IMPACT

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Allen Solly Unveils 'Legs Now Turn Heads' Campaign with New Bottomwear Line
BY TEAM IMPACT

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Louis Philippe Unveils ‘Moods of Summer’ Collection in Delhi
BY TEAM IMPACT

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Arrow Launches End-of-Season Sale: Buy 2, Get 2 Offer
BY TEAM IMPACT

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Suniel Shetty Stars in U.S. Polo Assn.'s Autumn Winter '24 Campaign
BY TEAM IMPACT

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The Pant Project Launches 'Into the Woods' for Intentional Living
BY TEAM IMPACT

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Madame Debuts 'Stay Real' Campaign with Shanaya Kapoor
BY TEAM IMPACT

More From Impact
Reid & Taylor Unveils 'Man on a Mission' Campaign with Vicky Kaushal
BY TEAM IMPACT

Spotlight
Breaking the Clutter
BY Anupama Sajeet

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments


Making Tyres Matter: CEAT CMO Lakshmi Narayanan B


When OOH Shows Up And Stands Out Too


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