Allen Solly, part of Aditya Birla Lifestyle Brands Limited (ABLBL), has appointed former tennis player Sania Mirza as the brand ambassador for Allen Solly Woman. This marks the brand’s first such association for its womenswear segment.
Sania Mirza, a recipient of the Major Dhyan Chand Khel Ratna Award (2015) and the Padma Bhushan (2016), is known for her achievements in tennis and her presence in the public sphere. Allen Solly stated that the association reflects the brand’s direction for its womenswear line, focusing on self-expression and individual style.
Sharing her thoughts, Sania Mirza said, “Allen Solly as a brand has always been a pioneer in encouraging people to express themselves freely – something I deeply connect with as I have lived my life on my own terms both on and off the court. I am excited to partner with a brand that champions confidence and style for today’s women. I look forward to being part of this new journey with Allen Solly Womenswear.”
Richa Pai, Chief Business Officer, Allen Solly, commented, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her unique blend of confidence, style and individuality perfectly reflects what Allen Solly stands for. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”
Allen Solly Womenswear offers a range that includes workwear, casualwear, and handbags. The brand plans to release a new film featuring Sania Mirza as part of this collaboration.
