Admatazz has announced a strategic partnership and investment in ScaleSale, a performance marketing agency founded by Aryan Mirchandani. The investment aims to expand Admatazz’s media capabilities and support its objective of offering full-service marketing solutions, according to a press release.
The collaboration follows a long-standing professional relationship between the two founders. Aryan Mirchandani began his career as an intern at Admatazz during his time at university. Following his graduation, he founded ScaleSale, with Admatazz acting as the sole investor.
ScaleSale will maintain independent operations. The investment marks Admatazz’s approach to developing its performance marketing division by supporting specialised agencies, rather than hiring senior leadership externally.
“This is a natural evolution of how Admatazz intends to grow in the digital marketing space in India and globally,” said Yash Chandiramani, Founder & Chief Strategist, Admatazz. “At Admatazz, we’ve always believed in blending creativity with accountability guided by a science-backed approach to problem-solving. Aryan’s performance mindset aligns seamlessly with our philosophy. With ScaleSale’s performance-driven mindset and deep media expertise, we now have a partner that strengthens our ability to deliver full-funnel digital solutions from strategy to outcomes. While they will continue to operate independently, this collaboration strengthens our performance team, enables us to scale smarter and drive even greater impact for our clients.”
Aryan Mirchandani, Founder of ScaleSale, said, “ScaleSale was built on the principles of performance, precision, and evidence. Partnering with Admatazz connects us with a creative powerhouse that operates with the same evidence based approach. We are excited to scale faster, innovate more, and deliver integrated campaigns that outperform expectations.”
