Arrow, a menswear brand in India with a reported heritage of over 170 years, has announced actors Vedang Raina and Khushi Kapoor as its new brand ambassadors. The brand states that this collaboration marks a new phase for the label as it continues to redefine contemporary style for younger consumers.
Vedang Raina is described by the brand as embodying the Arrow man through his screen presence, youthful charm, and qualities such as confidence, dynamism, and grooming. Khushi Kapoor is said to bring modern elegance and fresh energy, complementing the brand’s focus on style and sophistication.
Anand Aiyer, CEO of Arrow India, said, “Arrow has always stood for style, confidence, and sophistication. Vedang and Khushi represent today’s aspirational India, rooted in authenticity yet unafraid to embrace modernity. Their personalities align seamlessly with our vision of dressing the modern men who values both style and innovation.”
As part of the collaboration, the actors will be featured in Arrow’s upcoming campaign, Tailored for the good life, which the brand claims is showcased in a New York setting. The campaign is described as reflecting Arrow’s ethos of celebrating confidence, refined grooming, and effortless style—qualities the brand says resonate with the next generation of consumers.
The partnership is said to demonstrate Arrow’s ongoing commitment to evolving with its audience while maintaining its legacy of craftsmanship and innovation.
