.jpg)
Reid & Taylor, the premium menswear brand, has launched its latest campaign, 'Man on a Mission', featuring Bollywood superstar Vicky Kaushal as the brand ambassador. This campaign embodies the brand's core values of ambition, resilience, and a relentless pursuit of excellence.
The campaign celebrates men on everyday missions, mirroring Vicky's inspiring journey from humble beginnings to superstardom. It resonates with today’s discerning audience, reflecting their aspirations for both personal and professional success.
Ravikant Banka, Founder & MD of Eggfirst, commented, "Every brand carries a unique responsibility, especially one as iconic as Reid & Taylor. In today's competitive landscape, connecting with consumer aspirations on a deeper level is essential. We believe 'Man on a Mission' will resonate powerfully with our target consumers."
Subrata Siddhanta, CEO of Reid & Taylor, added, "Having known Ravikant for nearly two decades, I've seen Eggfirst’s exceptional blend of strategy, consumer insights, and storytelling. The campaign aligns with our brand’s vision, and we are confident that with Vicky Kaushal, the connection will be even stronger."
Speaking about the collaboration, Vicky Kaushal stated, "Reid & Taylor has immense legacy, and this partnership reflects values I hold dear—perseverance, commitment, and excellence. I couldn’t be more thrilled to be part of this journey."
