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The Pant Project, a renowned menswear brand, has unveiled its latest collection, "Into the Woods," through a video campaign that captures the essence of slow living and a deep connection to nature. Inspired by the peaceful winter landscapes of Landour, the collection seamlessly combines comfort, style, and practicality, offering a sophisticated yet functional approach to menswear.
The launch video reflects life as a series of meaningful moments—whether spent in quiet communion with nature, engaging in heartfelt conversations with friends, or in introspective solitude. Through scenes of peaceful hilltops, intimate gatherings by the fire, and solitary woodland walks, the campaign underscores the importance of dressing in a way that enhances these moments of tranquility. Each piece from the collection serves as a tribute to effortless style, designed for both special occasions and relaxed winter days.
Udit Toshniwal, Co-Founder & Creative Director of The Pant Project, commented, "‘Into the Woods’ represents more than just a collection — it’s a reflection of how we view modern living. We've crafted these pieces for those who understand that life's most meaningful moments often unfold in quiet settings, whether it’s a thoughtful conversation by the fire or a solitary walk through the hills. Each garment is designed to be both a witness to and enabler of these moments, combining comfort with consciousness, style with substance.”
The collection includes formal pants, tailored chinos, and bespoke cargo pants, all crafted with premium Merino wool. Featuring timeless patterns such as checks, houndstooth, and solids, the collection embraces vintage charm and quiet luxury. It is designed to elevate both daily moments and special occasions during the winter months and is available exclusively through The Pant Project’s D2C website and retail outlets.
Each piece in the "Into the Woods" collection also includes signature details like stretch waistbands and wrinkle-resistant properties, ensuring both durability and comfort. The colour palette is inspired by nature’s winter hues, with rich earth tones and subtle textures that transition effortlessly from day to evening wear.
With its focus on thoughtful design, sustainability, and timeless appeal, the "Into the Woods" collection sets a new standard for modern menswear, encouraging intentional choices in fashion and life.
