Arrow, the menswear brand with a legacy spanning over 170 years, announced the launch of its newest campaign, ‘Tailored for the Good Life,’ featuring actors Vedang Raina and Khushi Kapoor.
Set against the backdrop of New York City, the campaign serves as a tribute to Arrow’s American heritage. From apartment lobbies to the streets of the Upper East Side, the film captures what the brand describes as the essence of its identity, elegance and sophistication reinterpreted for a new generation.
According to the brand, Vedang Raina appears as the quintessential Arrow man, charismatic, sharp, and confident, while Khushi Kapoor brings her own effortless elegance to the story, marking her debut with the brand in this campaign. Together, they reflect the campaign’s central idea of “a life that isn’t just successful, but truly well lived.” Their on-screen dynamic is described by the brand as playful, aspirational, and stylish, embodying its vision of fashion as a way of life rather than just clothing.
Speaking about the campaign, Anand Aiyer, CEO of Arrow India, said, “With ‘Tailored for the Good Life,’ Arrow is celebrating a new chapter in its journey. This campaign bridges our rich American heritage with the aspirations of today’s men. Vedang and Khushi perfectly capture this balance – they represent the modern consumer who values style, confidence, and authenticity. Through this campaign, we are reaffirming Arrow’s place as the brand of choice for a new generation.”
The brand stated that the film concludes with its signature line, ‘Tailored for the Good Life,’ emphasizing its intent to evolve with its consumers while maintaining its longstanding heritage.
Watch the campiagn here:
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