Myntra’s has released its latest campaign, ‘Jashn-e-Iftar,’ featuring Farah Khan as she faces off against the witty fashion critic Sufi Motiwala in a playful qawwali battle. The campaign blends comedy with festive fashion, reinforcing Myntra’s position as the go-to destination for premium ethnic wear, luxury gifting, and home décor this festive season.
The film is set at an elegant Iftar gathering, where Sufi, notorious for his sharp online critiques, takes the stage to share his thoughts on fashion. While he is at it, Farah Khan steps in, challenging him with witty qawwali-style verses of her own. The exchange turns into a lively celebration showing that fashion is about confidence, fun, and the joy of dressing up.
Speaking on the campaign, Abhishek Gour, Director, Brand and Digital Marketing, Myntra said, “At Myntra, we believe that fashion is an essential part of celebrations, and the festive season is the perfect time to express personal style with confidence. ‘Jashn-e-Iftar’ is a playful yet meaningful campaign that captures the joy of dressing up, blending humor, and festive fashion in a way that resonates with our audience. Farah Khan and Sufi Motiwala bring their signature wit and charm to this film, turning a fashion face-off into a moment of celebration. With our selection of ethnic wear, premium gifting, and home décor, we make it effortless for everyone to embrace the festive spirit in style. After all, fashion is not just about looking good, it’s about feeling great and making memories along the way.”
Ira G, Chief Creative Officer, Toaster India, added, “When we got the brief for Jashn-E-Iftar, we knew that we had the chance to create something beautiful that captures the joy of festive tradition. With Farah and Sufi on board, we wanted to get a jugalbandi going between them, and when we landed on the Qawwali, we knew we had struck gold. The campaign captures the essence of proudly flaunting your heritage with the amazing curated looks that Myntra has to offer.”
