Fastrack Perfumes has collaborated with rapper DIVINE to launch a limited-edition fragrance collection inspired by three of his most popular tracks—Kohinoor, Baazigar and Triple OG.
The launch is accompanied by a series of campaign films featuring the artist, with each fragrance reflecting a distinct facet of his music and persona. From the confidence of Baazigar to the legacy of Triple OG and the aura of Kohinoor, the campaign draws on hip-hop culture to position fragrance as an extension of self-expression.
The collaboration marks Fastrack Perfumes' latest attempt to connect with Gen Z and young millennial consumers through music-led storytelling and cultural relevance.
Speaking about the collaboration, Manish Gupta, CEO, Fragrances & Fashion Accessories, Titan Company Limited, said, “Hip-hop today is not just a music genre - it’s a cultural force that shapes fashion, language, confidence and identity for India’s youth. With our collaboration with DIVINE, we wanted to create fragrances that go beyond smelling good; they embody a vibe and a mindset. This collection brings the energy of hip-hop into everyday self-expression.”
DIVINE said, “Fragrances have always been a big part of how I create and my everyday life, so when Fastrack reached out with their vision it was a quick yes. We spent the last year working on the scents, the bottle design and the visuals and now it’s out there in the world. Now, I’m just excited for everyone to finally experience it.”
The collection will be available across online and offline retail channels nationwide.
