FCB Kinnect has appointed Abhinav Tripathi as its new National Creative Director (NCD), continuing the agency’s efforts to strengthen its creative leadership. Abhinav, who previously held the role of Creative Head of Digital & Content Studio at McCann Worldgroup, brings a wealth of experience in blending technology with storytelling.
Known for his award-winning campaigns, Abhinav is set to bolster FCB Kinnect’s creative influence and ensure the agency remains at the cutting edge of integrated, future-facing work.
Abhinav commented, "FCB Kinnect is a young, driven, future-facing agency. In all my conversations with Rohan, Chandni, and Neville, I really vibed with their intent. It felt like a place that valued culture as much as it did the work. So I'm really excited to start building the future with everyone here."
Neville Shah, Chief Creative Officer (CCO) of FCB Kinnect, expressed his enthusiasm: “I’m so excited to have Abhinav come on board. In the direction we are heading, we couldn’t find a better person. He brings with him experience, intent, desire and vision. Can’t wait to get started.”
Rohan Mehta, CEO of FCB Kinnect, also shared his excitement: “Abhinav is more than just a decorated creative - he’s a storyteller at heart, a problem-solver by instinct, and a leader who knows how to balance bold ideas with empathy. His vision aligns perfectly with FCB Kinnect’s future-forward approach. We’re excited to have him on board as we continue to push creative boundaries and redefine what’s possible.”
Abhinav’s portfolio includes some of the most innovative and impactful campaigns in the industry, including the XR-enabled Mohey Print Ad, Nescafé Gold’s data-driven film, MasterCard’s #HarFanHaiPriceless IPL campaign, and American Tourister’s #SwagPack. His work has earned numerous accolades, including Cannes Lions, OneShow, D&AD, London International, New York Fest, and Spikes Asia.
