Federal Express Corporation (FedEx), in association with Chennai Super Kings (CSK), has unveiled 'FedEx. The Move India Needs'—a series of three digital films in India featuring CSK icons Mahindra Singh Dhoni, Ruturaj Gaikwad, and Urvil Patel. This marks the second consecutive year of the FedEx-CSK collaboration, building on last year’s momentum.
In India, where cricket brings together culture, commerce, and community, 'FedEx. The Move India Needs' highlights how FedEx delivers through comprehensive, end-to-end solutions designed for diverse business needs. Drawing a parallel with the world of cricket, the campaign positions FedEx as an all-rounder—bringing agility, reliability, and specialised expertise across key sectors such as automotive, healthcare, and premium e-commerce. Led by CSK players, the campaign showcases how businesses can seamlessly connect to priority trade lanes across the Americas, Europe, and Asia.
Nitin Navneet Tatiwala, Vice President of Marketing, Customer Experience, and Air Network for the Middle East, Indian subcontinent, and Africa (MEISA), FedEx, said, “FedEx is built to handle complexity – so businesses don’t have to. Our continued collaboration with CSK brings this to life, reflecting an all-round approach to meeting diverse shipping needs. Through our comprehensive solutions, we’re enabling faster, smarter, and more reliable movement of goods, helping businesses stay agile and competitive across markets.”
KS Viswanathan, Managing Director, Chennai Super Kings, said, “We are delighted to continue our partnership with FedEx as they return for the second year of their association with Chennai Super Kings. Their ‘The Move India Needs’ campaign reflects a spirit of progress and momentum that resonates strongly with our team and our fans. We look forward to building on this successful collaboration in the seasons ahead.”
Released across digital platforms and social media, the films will reach cricket fans, business leaders, and entrepreneurs nationwide.
